The Art of Sleep

Reason.

Rituals helps its customers to create valuable moments in every day. That is why yoga and meditations are offered within the Rituals app. Content about sleep and what determines a good night rest wasn't available within the Rituals content ecosystem, yet. When research within the target group showed that there was a great need for information about this topic, it was clear on which domain the brand wanted to focus on: sleep.

Big Idea.

In the podcast The Art of Sleep, authoritative experts unravel the mysteries of the phenomenon of sleep and debunk myths. Each episode focuses on a specific element, such as the ideal design of the bedroom or which day-rhythm positively influences sleep. The interviews are edited into a compelling narrative and the host provides context and background information. Music and a thought-through sound design make the listening experience even more enjoyable. The show is offered within the Rituals app and via common podcast platforms.

Outcome.

The original English version has been translated into French, German, Spanish, and Dutch. With that, the show has reached many thousands of Rituals customers worldwide. The podcast also fuels new downloads of the Rituals-app, which is highly valuable: app-users are loyal customers with an above-average spending pattern in the Rituals webshop. Besides, the feedback of listeners is very positive: the insights in the show have improved the sleep of many.

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In collaboration with: Big Orange - The Audio Agency (music & audio production)