‘The Stepmother’s Murder’: Swedish podcast hit now also in the Netherlands
AD-podcast is 1st production of Podster/Airborne partnership
On the 20th September 2023 ‘De Stiefmoedermoord’ (‘The Stepmother’s Murder’) premiered. In this Dutch true crime podcast, a Swedish investigative journalist tries to find out whether the right person has been convicted of a domestic murder. This series caused quite a stir in Sweden. Through a collaboration from Algemeen Dagblad (part of DPG) with the new Podster/Airborne alliance, the series is now also available in Dutch.
In 1986, 15-year-old Samir was sentenced to compulsory psychiatric treatment for murdering his stepmother. After initially confessing to the murder, a year and a half later he retracts his confession: not he, but his father is the culprit. Is what he says true? Journalist Anders Johansson of the newspaper Aftonbladet starts an in-depth investigation, which he meticulously records in a podcast. Millions of Swedish listeners followed Johansson's discoveries closely.
Partnership
Until recently, the high-profile podcast was only available in Swedish, but thanks to the new alliance between Podster and Airborne, the series can now be listened to in Dutch. Podster is a Danish start-up that acquires the rights to local podcast hits and then releases them internationally. To this end, it has formed a partnership for the Dutch market with audio agency Airborne, which is responsible for the production and making local agreements.
High-quality productions
Daan Hofstee, of DPG, of which Algemeen Dagblad is a part: "Audio and podcasts are now an indispensable pillar within our editorial strategy. By localizing internationally successful podcasts, we can expand our editorial offering faster with high-quality productions. For us, this cooperation with Podster/Airborne is therefore a very interesting experiment.”
Henriette Høj Gharib is CEO and co-founder of Podster: “We are very happy to make our entrance into the Dutch market together with Airborne. Because of their craftsmanship we now have a show of absolute top quality.”
Marvin Jacobs, Creative Director of Airborne: “Developing originals is normally an intensive and costly process. We are delighted that through this new alliance we can suddenly offer a huge library of wonderful shows within the Netherlands. This show is just the beginning.”
Listen to ‘De Stiefmoedermoord’
The first two episodes of the podcast can be listened to on all regular podcast platforms. The rest of the series is available only to Algemeen Dagblad-subscribers.