Animals make themselves heard
Loyalty campaign for Albert Heijn including podcast
In this podcast, Netherlands' most famous biologist and adventurer Freek Vonk takes you to the most extraordinary places on earth. We produced the podcast in close cooperation with Studio Freek, Albert Heijn, Lumen Loyalty and the World Wildlife Fund (WWF).
Many animal species and their habitats are threatened. Albert Heijn wants to create awareness about this and take customers into the special animal world and therefore developed the ‘Animals let themselves be heard’ campaign together with Freek Vonk and WWF. Ninety-six animals were selected and all received their own card. Through these cards, children and families can learn all kinds of things about them, such as where they live. With the Soundbox, you can also hear what sounds they make. This way, everyone learns why it is so important that all animals continue to exist and how we can all take care of it together.
Freek Vonk: ‘Unfortunately, nature and the animal kingdom are not always listened to properly, even though it is so incredibly important. All animals have something to tell us! With this campaign, we want to make children and families throughout the Netherlands aware of the beauty of nature and the importance of taking care of it. Grab your headphones and let's go explore the magical world of nature!’
An important part of the campaign is the accompanying podcast. In 8 episodes, you will join Freek in his search for the funniest, most beautiful and most exciting animal sounds in nature. From singing monkeys in the impenetrable rainforests of Sumatra, to a life-threatening survival champion on the icy wastes of the Arctic to the most extraordinary animals hiding in the rugged landscape of the sweltering Sonora desert in Mexico.